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Project:

World Class Patient Service, The Way We Care

Client:

ARAMARK Healthcare Support Services

 

World Class Patient Services, "The Way We Care" is a program designed to change perceptions about hospital food and support services. To support these communication goals, we collaborated with the ARAMARK team to create distinctive menus, training materials, uniforms and physician/nursing/patient communication pieces. The clear simple typography, large type on patient menus, a vivid color palette and photos of fresh foods distinguishes this from other types of hospital communications.

 
Aramark WCPS Identity
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a graphic design studio
   

1216 Arch Street, Suite 2C
Philadelphia, PA 19107

215.977.7093 phone
215.564.1188 fax
info@murphydesign.net